Strategic Enemy
Every great brand needs a foe. Defining your enemy makes your purpose clearer, your messaging sharper, and your brand easier to rally behind. People choose sides—give them a side to choose.
Visual Hammer
The best way to win is to make the rules. When you create a new category, you automatically become the leader—and leaders get remembered. We show you how to name it, claim it, and own it.
Focus
The strongest brands stand for one thing.
Category Creation
The best way to win is to make the rules. When you create a new category, you automatically become the leader—and leaders get remembered. We show you how to name it, claim it, and own it.
Ladder
Consumers rank brands in their mind like rungs on a ladder. If you're not first, your strategy depends on who is and where you stand.
Public Relations
Advertising can’t launch brands—PR can. We use the power of third-party credibility to build belief, not just awareness. It’s not about shouting louder; it’s about getting talked about.
These books lay out the core principles that guide our work—from creating a category to launching with PR to using visuals and words that stick. Written by Al and Laura Ries, they’ve become essential reading for marketers, strategists, and brand leaders around the world.
Ready to position your brand for leadership? Let's talk →