Books by RIES: The Foundation of Modern Marketing
Books by RIES: The Foundation of Modern Marketing
Books by RIES: The Foundation of Modern Marketing
Our books lay out the core principles that guide our work - from owning a position in the mind, to creating a new cateory to be first in, to identifying the strategic enemy to using a visual hammer and developing a brand battlecry. These books are essential reading for marketers, students and brand leaders around the world.
Our books lay out the core principles that guide our work - from owning a position in the mind, to creating a new cateory to be first in, to identifying the strategic enemy to using a visual hammer and developing a brand battlecry. These books are essential reading for marketers, students and brand leaders around the world.
Our books lay out the core principles that guide our work - from owning a position in the mind, to creating a new cateory to be first in, to identifying the strategic enemy to using a visual hammer and developing a brand battlecry. These books are essential reading for marketers, students and brand leaders around the world.
"The next breakthrough in Positioning thinking.
Laura Ries simplifies, amplifies and challenges us to get serious about what we stand for."
Seth Godin
Author, This is Marketing
The latest book from bestselling author Laura Ries
The Strategic Enemy
How to Build and Position a Brand Worth Fighting For
Discover Laura Ries’s newest book, The Strategic Enemy, a powerful guide to building a brand worth fighting for by focusing on what truly sets you apart. Learn how the world’s most energetic brands use a clear enemy, sharp positioning, and a visual hammer to capture attention and win in the marketplace.
Positioning
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
How to build a product or service into a world-class brand.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
How to build a product or service into a world-class brand.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Visual Hammer
McDonald’s golden arches. Coca-Cola’s contour bottle. Nike’s swoosh. Today, a visual hammer is the essential tool for nailing your brand into the mind.
McDonald’s golden arches. Coca-Cola’s contour bottle. Nike’s swoosh. Today, a visual hammer is the essential tool for nailing your brand into the mind.
McDonald’s golden arches. Coca-Cola’s contour bottle. Nike’s swoosh. Today, a visual hammer is the essential tool for nailing your brand into the mind.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Ready to position your brand for leadership? Let's talk →
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025